Plain Jane
Build a branded Shopify store that does not look like a default theme.
Stronger layouts, cleaner product pages, and your own fonts. Easy to edit in Shopify, and built so the shopping experience can match the brand.
Look more premium
Cleaner layouts that make your products feel sharper and less template-y.
Built for clothing brands
Made for streetwear, activewear, fashion, jewelry and swimwear brands — lookbooks, drops and product-first stores.
More control, less rebuild
Get stronger sections and templates without custom-coding a full site.
Preview the live demos
See the layouts and product pages before you buy.
Choose your license
4 monthly payments of $17.50 w/ Klarna, AfterPay, or ShopPay
Labor Day Sale
Sale pricing ends soon.
Ends in
100% Moneyback Guarantee
If the theme doesn't improve your conversions, show us and we'll refund you in full.
4 monthly payments of $17.50
Select “Additional Payment Options” at checkout for even more
Watch it first
How to Install Plain Jane
Plain Jane
$704 payments of $17.50/mo
Presets
Start from a preset
Every one of these is Plain Jane with different settings. Pick the one closest to your brand and start there.
Built to convert
Built to help your store convert
Enter pages
Set the tone before shoppers enter.
Product page styles
Choose a sharper way to sell.
Lookbooks
Show the world around the product.
Music player
Add sound and atmosphere.
Custom fonts
Make the site feel like your brand.
Video backgrounds
Bring pages to life fast.
Theme benefits
What’s Included
The key benefits included with every Plain Jane theme purchase.
100% Moneyback Guarantee
Free updates
Works With All Shopify Apps
Instant access
Free bonuses
Bonus Features Included
Extra tools and resources bundled with your theme to help you launch, customize, and keep building after purchase.
Included with your theme
OpenSpaces+ Included Free
Get guides, vendor lists, startup lessons and brand building resources built for clothing brands, bundled in with your theme at no extra cost.
See what’s inside OpenSpaces+
Explore resources across:
Getting Started
Brand foundation, first steps, early decisions
Design & Branding
Identity, visuals, product direction, brand feel
Blanks & Materials
Apparel blanks, fabrics, materials, sourcing
Manufacturing & Production
Making products, production planning, vendors
E-Commerce
Shopify, product pages, conversion, store setup
Shipping & Customer Service
Fulfillment, support, post-purchase experience
Marketing & Drops
Launch planning, content, drop strategy
Interviews & Conversations
A curated list of interviews and conversations from successful clothing brand owners and creative directors
OPENSPACES Radio
Curated sounds and brand-building atmosphere
Saved Resources
Bookmark and organize what matters to your brand
Easy install
Install Plain Jane yourself
Upload the theme zip to Shopify
Preview before publishing
Customize everything in the theme editor
New to Shopify?
Start your store with Shopify’s $1/month trial, then upload Plain Jane when you’re ready.
Start a Shopify storeFor agencies
Building stores for clients?
Partners get a discount code for Standard licenses. The more client stores you build, the bigger the discount, up to 30% off.
Reviews
What store owners say
Real feedback from people who installed their own store with Plain Jane.
Frequently Asked Questions
Yes. Install it from your Shopify theme library, then customize it in the Shopify editor. Setup help is available separately if you want it.
Standard costs less than Lifetime upfront and includes the current theme version, 12 months of updates, and 1:1 support. Lifetime includes updates for as long as you use it, which is the better deal if you plan to keep improving your store over time.
Standard includes the current theme version plus 12 months of updates and 1:1 support. Lifetime includes free future theme updates, lifetime access, and better long-term value.
Plain Jane is the base theme. Plain Jane Interactive adds more motion, interaction, and immersive creative sections.
Yes. Plain Jane works with any Shopify plan that supports installing themes.
If the theme doesn't improve your conversions, show us and we'll refund you in full. Email support@openspaces.design within 14 days of purchase with your order number and before and after conversion data. This doesn't cover a change of mind or a theme you haven't set up yet.
Save this for later + get 10% off
Send the theme, demos, and a private discount code to your inbox.
We'll only email you about this product. No spam.